Signarama Toronto- How We Created High-Impact Custom Illuminated Channel Letters for Tracer Golf

At Signarama Toronto, we believe that your storefront signage is the handshake of your business—it’s the first thing customers encounter, and it sets the tone for their entire experience. Our recent project for Tracer Golf is a prime example of how thoughtful design and expert fabrication come together to create a lasting impression.

Here is a behind-the-scenes look at how we delivered a sleek, modern exterior identity for this high-energy brand.

The Project: A Modern Identity for Tracer Golf

The goal for this project was simple but critical: create a storefront sign that reflects the modern, premium experience found inside Tracer Golf. The client needed a storefront that would signal a sense of arrival for both first-time visitors and returning guests.

As a leading sign company in Toronto, we know that a sign is more than just a marker; it is a brand statement. Tracer Golf needed a look that was polished, professional, and free of unnecessary clutter—letting the brand speak for itself.

The Challenge: Contrast and Durability

Every signage project comes with its own unique set of variables. For Tracer Golf, we faced two primary challenges:

- Visibility vs. Aesthetics: The sign needed to be mounted on a matte black exterior wall. The challenge was to ensure the branding stood out boldly against this dark backdrop without feeling "forced" or disrupting the clean architectural lines of the building.

- The Canadian Climate: Custom signs in Toronto must withstand the elements. With Canadian weather always a factor, we needed to ensure the installation could handle snow, cold temperatures, and seasonal wear without losing its impact or structural integrity over time.

The Solution: Custom Illuminated Channel Letters

To overcome these challenges, we opted for custom illuminated channel letters that balance high contrast with robust durability.

- Designed to Stand Out: We utilized vibrant orange lettering to create a strong contrast against the matte black façade. This design choice ensures the name is easy to read from a distance while maintaining a sharp, modern look.

- Built for the Outdoors: We fabricated the letters using premium materials specifically chosen to resist weathering. This ensures that the sign maintains its fresh, high-impact appearance regardless of the season.

- Precision Installation: Our experienced in-house team handled the installation, ensuring every letter sat flush and secure. The result is a set of channel letters that feel intentional and well-proportioned—perfectly at home on the building.

The Result: A Strong First Impression

The final result is a clean, bold look that immediately draws the eye. Before anyone steps inside Tracer Golf, the exterior sign establishes a clear sense of confidence. It isn’t just about visibility; it’s about signaling the quality of the experience that awaits inside.

Why Choose Signarama Toronto?

At Signarama Toronto, we take pride in delivering signage that fits the space, the brand, and the client’s goals. With over three decades of experience operating in the GTA, we understand how to blend design and durability to create custom signs that last.

From initial design and production to the final installation, every step of the Tracer Golf project was handled in-house by our expert team.

Related: Illuminating The Storefront With A Tricky Install - Signarama Toronto Way

Also Read: Is Your Storefront Invisible? How High-Impact Signage Boosts Foot Traffic on Toronto's Busiest Streets

Sign A Rama Toronto is a premier sign and display company that has been present in Downtown Toronto since 1986. We offer a comprehensive in-house design with our 3 graphic designers, complete manufacturing, and installation. We are ContractorCheck accredited company and fully insured with $10,000,000 insurance coverage. We have all WSIB clearance certificates and every member of our team is fully trained in first aid, ladder training and safety practices.

When you expect great results, come to the creative sign experts at Sign A Rama Toronto. From concept, to design, to production and to final installation, we are there to help. Feel free to contact us at 416-922-7446 or fill out our contact form here. We will get in touch with you to help you with your query.