Billboard Advertising- A Look Into The Past
There used to be a time not that long ago when outdoor billboards were hand-painted and constructed from small models. The graphic images were enlarged and blown up and then painted by skilled sign artists.
Long before the invention of computers and software programs these talented men and women usually were artists that were talented in large format reproductions.
Some of these iconic images were captured for future generations to share. The one below is actually a live model for the artist to paint right on the billboard.
The work was truly artistic and spectacular.
Today things have changed with digital technology and software programs but the basic principle of advertising to large audiences still remains. Outdoor sign advertising no matter what it costs seems to pay and reaches thousands of people every day.
Related- Times Square Vs Piccadilly Circus: The Billboard Capitals of the World
Also, Read- The Forgotten Impact of Billboard Marketing
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