As marketing techniques become more diverse, billboard are often seen as an unimportant part of marketing campaigns. What many businesses don’t realise is that billboard marketing can still play an important role in any marketing mix.
It can be easy to assume that focusing marketing efforts online or to a TV audience will result in a higher ROI, but this is simply not the case. When you consider that 72% of billboard viewers shop on their way home from work, billboards are going to be highly influential in the purchasing decisions of people on their commute.
Interestingly, the ROI on billboards is highest in the telecom industry, and they prove to be a shrewd investment across a wide range of industries. You can find out more about the impact of billboard advertising in the infographic below.