Illuminated Channel letters

The Victory Café will reopen in their new location in the heart of the annex on Bloor St. West. They recently contacted us to make a great looking sign for their re-opening. For the sign, our team of signage consultants chose illuminated channel letters.These beautiful channel letters backlit with halo illumination really create an incredible look and feel of the art deco look of the 1920’s and ’30s.


illuminated channel letters sign for Victory cafe


The combination of acrylic, aluminum and LED illumination carefully crafted brings this sign to life along Bloor Street.

We’ve had many compliments on the interpretation of this great looking logo into a sign application and felt that big is not always the best way to go.

The client absolutely loves the look and we were so pleased with the end result. Even though we did not design the logo, much of our work is understanding the key elements of the brand and what the customer is trying to do and how he wants to compete in a very busy marketplace.

Sign A Rama has done hundreds of restaurants and entertainment establishments over the years and we love doing this for the streetscape of Toronto and serving the entrepreneurial business community in a very creative way.

We are very proud to be chosen to do this for the owners who have multiple establishments and have trusted us again.

Related: The Pan-Seared Inc chose Signarama for their striking new Storefront sign.

Sign A Rama Toronto is a premier sign and display company which has been present in Downtown Toronto since 1986. We offer a comprehensive in-house design with our 3 graphic designers, complete manufacturing, and installation. We are ContractorCheck accredited company and fully insured with $10,000,000 insurance coverage. We have all WSIB clearance certificates and each and every member of our team is fully trained in first aid, ladder training and safety practices.


When you expect great results, come to the creative sign experts at Sign A Rama Toronto. From concept, to design, to production and to final installation, we are there to help. Feel free to contact us at 416-922-7446 or fill our contact form here. We will get in touch with you to help you with your query.

About Wally Tomaszek

I have spent most of my life in the sign, display and print industries, starting as an accredited Graphic Designer with Display Service and then becoming an Account Executive with the legendary Claude Neon Sign Company in the mid-seventies. I worked for the Jim Pattison Group in the eighties and was later recruited to various Marketing Management and Senior Management positions in the nineties, working as Vice President of Sales and Marketing at St. Laurent Display and Packaging and Vice President Sales North America at Progress Packaging. I acquired Sign A Rama Toronto and their three facilities in 2002. I have a long history of outstanding creative and management achievements, including several POPAI (Point Of Purchase Advertising International) awards and Boston Consulting Group achievements. I am also a member of the AMA (American Marketing Association), past member of the Toronto Advertising and Sales Club and past Board Member of POPAI. We here at Sign A Rama Toronto are also members of the Ontario Sign Association. Now I love following my passion by working with Management and Staff of Sign A Rama to deliver creative Signage and Display Solutions to Governments, the Hospitality Sector and retailers in the GTA.