Rothmans Benson and Hedges’ (RBH) parent company, Philip Morris International (PMI), announced  from its Swiss headquarters that its new Reduced-Risk Product (RRP), called iQOS, a rechargeable electronic device that heats tubes of tobacco, will be introduced for the first time in Canada in Vancouver, Toronto, Ottawa and Calgary later this year.

The opportunity:

 

Sign A Rama Toronto, with over 3 decades’ experience in the signage and display industries, was carefully chosen to produce their signage and wall murals. We were so proud to be a part of this great venture with RBH and to collaborate with their marketing and design teams to help launch their retail outlets. Their first store is located at 399 Queen Street West.

 

 

The challenge:

 

Our signage consulting team, headed by Wally Tomaszek, had several meetings with the design and marketing team of RBH to take many briefs. They wanted illuminated storefront signs which would make the new retail outlet totally visible at night and stand out among its neighbouring stores. The next challenge was to create interior signs and displays, with their design elements of light blues and greens in frosted plexiglass squares that would float on all interior walls to give a light, refreshing, airy look and feel.

 

IQOS signs Signarama Toronto

 

 Our Solution:

 

For the outdoor storefront sign, we chose halo channel letters pin mounted on a wood grain panel finish to give the desired look of warmth and contrast. The letters are white and have highlighted blue edges in their own brand colors. They are lit from inside giving a beautiful halo effect. The whole sign is bathed in a soft, even glow at night giving a very striking and sophisticated look to reflect a superior new brand and product.

 

Storefront Sign IQOS Signarama Toronto

 

For the interior lobby signs and displays, it was a challenge to produce the desired effect as required by the RBH team. Many tests samples and prototypes were produced to attain the desired effect. Ultimately, an intricate system of cables and standoffs  were used to float the pieces of plexiglass off the walls and window frames.  All the plexiglass squares were placed on top of individual cut-out letters of the major cities that have other iQOS locations. The other walls were given similar treatments going over key attribute words of the product. All displays surrounded the product demonstration area to create the desired warm  effect. The RBH team loved the outcome.

 

IQOS store interior sign Signarama Toronto

 

Sign A Rama laid  down the lettering and then all plexiglass display squares .

In the end, it was a brilliant plan carried out to perfection by our team to create the desired look for the RBH’s marketing and design team. We take great pride in carrying out our work with the utmost professionalism and are happy that the signs and murals were well liked by all.

 

IQOS store signs Signarama Toronto

 

IQOS Store signs Signarama Toronto

 

Related: The prestigious Stafford House International chose Sign A Rama Toronto for interior signs for their new Toronto facility.

 

Sign A Rama Toronto is a premier sign and display company which has been present in Downtown Toronto since 1986. We offer a comprehensive in-house design with our 3 graphic designers, complete manufacturing, and installation. We are ContractorCheck accredited company and fully insured with $10,000,000 insurance coverage. We have all WSIB clearance certificates and each and every member of our team is fully trained in first aid, ladder training and safety practices.

When you expect great results, come to the creative sign experts at Sign A Rama Toronto. From concept, to design, to production and to final installation, we are there to help. Feel free to contact us at 416-922-7446 or fill our contact form here. We will get in touch with you to help you with your query.

About Wally Tomaszek

I have spent most of my life in the sign, display and print industries, starting as an accredited Graphic Designer with Display Service and then becoming an Account Executive with the legendary Claude Neon Sign Company in the mid-seventies. I worked for the Jim Pattison Group in the eighties and was later recruited to various Marketing Management and Senior Management positions in the nineties, working as Vice President of Sales and Marketing at St. Laurent Display and Packaging and Vice President Sales North America at Progress Packaging. I acquired Sign A Rama Toronto and their three facilities in 2002. I have a long history of outstanding creative and management achievements, including several POPAI (Point Of Purchase Advertising International) awards and Boston Consulting Group achievements. I am also a member of the AMA (American Marketing Association), past member of the Toronto Advertising and Sales Club and past Board Member of POPAI. We here at Sign A Rama Toronto are also members of the Ontario Sign Association. Now I love following my passion by working with Management and Staff of Sign A Rama to deliver creative Signage and Display Solutions to Governments, the Hospitality Sector and retailers in the GTA.