5 Signs Your Business Needs a Signage Makeover
Your signage is often the first impression customers have of your business. Is it a good one? Outdated, damaged, or ineffective signage can cost you customers and revenue. Here are 5 telltale signs it's time for a signage makeover:
1. Faded, Cracked, or Peeling Signs:
Think of your signage as your business's face. Would you trust a company with a weathered, neglected storefront? Faded colors, cracked panels, or peeling vinyl not only look unprofessional but also suggest a lack of attention to detail. This can subconsciously make customers question the quality of your products or services.
(A large format Hoarding For Aritzia by Signarama Toronto)
2. Your Signage is Invisible:
Is your signage blending in with its surroundings? Does it get lost in the clutter of other businesses? Effective signage should stand out and grab attention. If your sign is too small, uses bland colors, or has poor placement, it's failing to do its job.
(Illuminated Rooftop Sign For Baysrest by Signarama Toronto)
3. Outdated Design and Messaging:
Does your signage reflect your current brand identity? Outdated logos, fonts, and messaging can make your business seem out of touch and irrelevant. Your signage should be consistent with your website, marketing materials, and overall brand aesthetic.
(Illuminated Signs For Eataly By Signarama Toronto)
4. You're Not Reaching Your Target Audience:
Is your signage speaking to the right people? Consider your ideal customer and their preferences. If your signage uses technical jargon that confuses potential clients or features imagery that doesn't resonate with your target market, it's time for a refresh.
(Bright & Colorful Window graphics for Michael Kors by Signarama Toronto)
5. You're Missing Opportunities:
Signage is more than just your business name and logo. It's a powerful marketing tool. Are you using your signage to its full potential? Consider incorporating promotional messages, highlighting key products or services, or using creative design elements to engage passersby.
(Window Graphics by Signarama Toronto)
Ready for a Signage Makeover? Signarama Toronto can help you create impactful, eye-catching signage that attracts customers and boosts your brand. From storefront signs and window graphics to vehicle wraps and trade show displays, we offer a comprehensive range of signage solutions tailored to your business needs.
Related: Signarama Toronto Adds a Golden Touch to Ladurée's New Yorkville Location
Also Read: Do Hoardings, Billboards and Large Format Banners Make Financial Sense? Yes Absolutely!
Sign A Rama Toronto is a premier sign and display company that has been present in Downtown Toronto since 1986. We offer a comprehensive in-house design with our 3 graphic designers, complete manufacturing, and installation. We are ContractorCheck accredited company and fully insured with $10,000,000 insurance coverage. We have all WSIB clearance certificates and every member of our team is fully trained in first aid, ladder training and safety practices.
When you expect great results, come to the creative sign experts at Sign A Rama Toronto. From concept, to design, to production and to final installation, we are there to help. Feel free to contact us at 416-922-7446 or fill out our contact form here. We will get in touch with you to help you with your query.